Achieve optimal business success through organisational alignment

Two Rivers Lifestyle Centre sponsored the Shopping Centres Association of Kenya monthly networking event, held at the Colosseum Restaurant, on Thursday 11th October 2018.

Quantum Executive coach and alignment expert Nadiya Manji raised the energies of the audience, with an interactive session explaining why alignment of people at all levels, from Executives, departments to teams is necessary for organisations to drive through a culture where employees thrive, which in turn delivers business success.

Here is a breakdown of why alignment is a value addition for organisations;

What is alignment and why is it needed?

Nadiya Manji showing the importance of alignemnt in an organisation

Alignment is a position of agreement or alliance. An organization can only be aligned if the people working in it are aligned both individually and as a group. In the holistic approach, the body represents the structure of the organization, the mind the people who are part of the organization and the soul is the passion, energy, and teamwork put into the organization. If even one of these aspects does not work properly, the organization is misaligned and cannot function efficiently.


What role does emotional intelligence play?

An individual’s personal alignment is important for the effective functioning of the business. The core of alignment is to align one’s personal thoughts and feelings first to ensure one is emotionally stable before aligning their goals for an organization as a whole.

Emotional intelligence is knowing how to respond and not react, as responding to a problem leads to a constructive disagreement which is beneficial to the organization as a whole. The goal is to create an atmosphere of connectivity, creativity, and culture for continuous performance. This is because, as opposed to the popular belief that employees thrive on their skills, it is the environment they are placed in which makes them thrive.

Why is communication key?

An engaged audience learning methods of communication

There are three types of communication: words you tell someone, words someone tells you and words you tell yourself.

For words you tell someone, the message should encourage productive discussions and include constructive dialogue with respectful suggestions.

For words you tell yourself, enforce the words with positivity

For words someone tells you, whilst this may be outside of your control, you have the ability to filter the messaging received.


The words and body language used to communicate ideas are very important, not only to ensure accurate flow of communication but to boost morale of employees.

Techniques such as using positive affirming language to communicate can encourage employees to be motivated and work more productive and can contribute to cohesion amongst executives.

Effective communication within the business allows the smooth flow of information with fewer problems and an easier way to find solutions if problems arise.

Key take-aways:

  • Perception is projection – where leaders are misaligned, this can be projected to misalignment at the wider organizational level.
  • Emotional intelligence of employees is very valuable to the organization and leads to increased productivity.
  • Communication and its delivery to others can either make or break an organisation

The alignment of an organization is very important for its effective functioning. So go ahead, talk to your employees and align your organisation!


To find out more contact Nadiya to achieve your organisational breakthroughs, team alignment, and improved communication through a progressive approach.
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