Ecommerce has a bright, shiny future. As of the present, the average consumer spends at least $1,800 per year on the internet, a number that’s only going to increase as time progresses.
A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016 (eMarketer predicts $392.5 billion), a number that’s expected to exceed $400 billion per year by 2018.
Along the way, there will certainly be some trends that set new benchmarks and that create a new baseline for ecommerce as a whole. Feeding this industry are software solutions that have paved the way for a more enriched customer experience and a more robust backend for retailers.
So what’s the latter half of 2016 have in store, and what will be a game-changer in 2017?